I sat down with local jewelry designer and artist, Alicia Van Fleteren, at her studio this week to discuss her inspiration for her jewelry. Her answer was simple, yet infinite: “As an artist,” Alicia said “I see art in everything.”
Alicia Van Fleteren
Alicia’s source of inspiration is limitless. She finds inspiration from within herself and from the environment—where she is always finding new color combinations and shapes. Her collections are characterized by creativity and elegance, and also from her eye for putting together gemstones and metals in a creative, elegant way.
Alicia has always had a strong interest and talent for jewelry design. In 2002, she left her position in financial services to pursue her life’s passion. Alicia stopped commuting to her corporate job in San Francisco and instead set-up a jewelry design studio in her home.
Being both artistic and practical, the career change was natural for Alicia. As a result, her business has flourished. Alicia Van Fleteren jewelry began with a small group of loyal clients, but demand for her personally designed pieces quickly increased.
I wanted to talk to Alicia because she is an artist, but also a wonderful member of our community. She said she is always “trying to lead by example,” and she truly does. In addition to buying Alicia’s jewelry in the traditional way (online or at local boutiques) Alicia partners with a host to hold a “party with a purpose.” Many of these parties have been held over the years in Menlo Park, Atherton, Woodside, and Portola Valley.
AVF Jewelry
The concept of a home party isn’t new, but Alicia’s take on it is. She donates proceeds to the charity of choice for the event holder. Some of the organizations that have been supported through her jewelry events here locally are: Art in Action, San Mateo Family Services, Maine Coon Adoptions, Susan G. Komen, Toys for Tots of San Mateo County, Foothill Auxiliary, and the San Mateo County schools.
If you are interested in hosting a jewelry party for charity, contact Alicia on her website: www.aliciavf.com.
